Picking Someone For Your Web Design

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A web site is very important to both online and offline businesses.     You want your site to provide income for you.     If you do not know how to build a web site, you will need to hire someone to do your web design.    Unfortunately, a lot of designers tend to get hung up on the technical part design, rather than coding a site that will be high in the search engines and that will, in the end, make money for you.

As a freelance WordPress web designer (see website designer in Edinburgh for added information) this means a multitude of things, please let me to demonstrate further.    So how do you find someone to do your web design?     You might start searching locally for a brick and mortar design company but the best options are often those designers that have been successful in building their own sites online.     

Make it clear to your designer that you are not looking, necessarily, for an attractive site.    You want a site to market your product, to make it easy for your customer to get their questions answered and to make it easy for them to buy from you.

Online marketing requires something offline marketing does not have and that is having your site rank high when your keywords are searched.    Your goal is to have your site appear on the top of the first page when a potential customer does a search on one of your keywords.    There is nothing offline that even remotely comes close to this requirement.

Your designer, therefore, must be able to work with you to come up with keywords for the site.     They need to design a mechanism for tracking future leads and also build in ways to track what works and what does not work.     There should be methods, such as email blasts, for following up on site generated leads.    As much of the buying/selling process should be automated to help your business save money.    And last but not least, your designer should create a site that turns the lookers into customers.

Do not rush into hiring a web designer.    Take your time choosing someone who has experience and can create your web design to attract visitors and to turn those visitors into buyers.

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