Public Relations: The Fundamental Premise

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It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion on what public relations is all about:

* talking to the media on behalf of a client.

* selling a product, service or idea.

* reputation management.

* engineering of perception

Here's my opinion about the fundamental premise of pr: People act on their perception on the facts leading to actions about which something can be achieved. When public relations results in, changes or reinforces of which opinion by reaching, persuading and moving-to-desired-action the individuals whose behaviors affect the corporation, the public relations objective is accomplished. You can also search the web to find the list of fashion pr firms.

Even if we feel certain about the essential premise of public interaction, maybe we should carry another look? Because if we're wrong, at best we overlook public relation's enormous advantages. At worst, we can harm ourselves and our companies.

The fundamental premise suggests that, to help achieve correct competitive advantage, management must insure that its pr investment is committed directly to influencing the organization's most significant audiences. And THEN insure that this tacticians efficiently prepare and communicate messages which will influence those audience awareness and, thus, behaviors. Intended for non-profits or public market entities, the emphasis could well be on achieving the business' primary objectives.

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