Direct Mail Marketing Versus Internet Marketing

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When creating a direct mail marketing campaign, you should plan on the first letter and envelop with the number of paragraphs you have in the letter. Everything needs to be planned and all of them need a reason behind it.

Start with what you expect from your direct mail marketing campaign. If you do not have a final destination then you will not know if you are successful or not. What are you looking to get out of it? What kind of response are you looking for? If you have a number in mind, where you are basing the number and id it realistic?  

You need to determine how long you will spend on this project, how much you're willing to spend on it and where your resources come from. Decide who is doing what. You need to design, test you require, you need examples or color, display, text, etc. They have to decide before you start. Who will do the mailing for you and how much it will cost.

Decide what form of emails you will send it out, and if it goes into your budget? You have a large selection of postcards, snap mailers, catalogs, mailers envelope or you will be sent a box with samples, CD, a gift of some sort, etc. There are so many choices, and once you go through all of them and you make your decision on everything then you take the risk and go for it.

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